If Only My Industry was More Like The Music Industry
Hey, guys. Back at it again
here. I hope everybody is doing Okay. I'm basically the same, unless I tell you
otherwise. I know this was supposed to be on Sunday, but a lot was going on and
I was too tired to type it up (I write on paper first) and possibly have like a
shit load of errors that make you question me as a writer. That writer
insecurity is real. Can you blame me? Lol.
Now, let's jump right into
it. I've made you guys aware of all aspects of my situation within my field,
and some of you know from your own experience. How cold people are in this
industry we're trying to get into, how inconsiderate (not to say other fields
are not) people are, how boujee they are when it comes to taking on us
up-and-coming writers and our material. Most of all, how our so called
"peers" or "mentors" (anybody find some for me yet?) become
a part of the same hypocrisy for their own benefit. And as a result of blocking
out new writers (especially us black folks), we have an overload of these
franchise movies (which, are more bombs than hits) because that's the
"safe bet" (oh, I'm sorry, the "bankable one"), and we have
the same people (actors, writers, directors) attached to consecutive movies
within the year. Now, all of a sudden, " The film industry has
declined," "studios are making less movies in the year," or
"Rotten Tomatoes reviews are why films (I meant to put shitty in front of
this) aren't doing well." And yes, there is an article uttering this
bullshit, I've read it. All the wrong excuses from an industry that
"know" what it's doing and "know" what's marketable. Funny,
this is the only field that seems to be having "trouble." The
television industry is getting it more and more. Even the uppity fashion
industry has caught on. Look at Rihanna and Fenty (made 70 million dollars
within like four months). The one key word is change. Cliche at this point,
right?
Now, let's access the
change in the ever-progressing music industry. Before we even go there, let's
access how much more open the music industry is from the film industry. For
one, there's many different recording arts companies (along with the
independent companies) that look for different artists across the board. Now
yes, there is a mainstream circuit in the music industry where everybody sounds
the same, but it doesn't dominate the music industry like the mainstream circuit
dominates the film industry and in such a cancerous way. That reason is because
the music industry aggressively seeks that new sound, the new voice that can
impact the global masses every year. And that is why they will continue to
progress and make money. And instead of sucking all they can out of the A-list
music artist year after year (some may do it, I'm sure), they allow A-list
music artist to establish their own labels and find more undiscovered artist
(hence, Jay Z's Roc Nation and Rih, Ye, and Cole). They've mastered a
progressive balance that the film industry are too stubborn to establish for
themselves. They're too busy eluding the inevitable change for as long as they
can.
And damn do the writers in
music get treated like they matter. Teams of songwriters are hired for one
artist, songwriters are signed to publishing deals, just to write songs that'll
be shelved for other artists (mostly new artists). Might I mention, they aren't
hurting for money. Fresh young writers are actually sought out in the music
industry, and not only by the record companies, but by the artist as well.
That's another key thing there that lacks heavily in the film industry and
another big reason why the music industry is progressing better than the film
industry.
Now, we're going to top it
off with the change I've been harping on. As you all have seen, the music
industry adjust to the times effortlessly. Streaming is the new wave in music
that us young people utilize (never bought a CD in my life, it's always been
iTunes). It's not about physical copies anymore (bad long term investment in my
opinion). The leading music genre is no longer rock and roll, which caters
mostly to a white audience (and what was the majority in America), hip-hop is
the leading music genre now (and we're the new majority). The music industry
picked up on it and is going full steam ahead as the relatively new music genre
continues to reach new peaks and heights, as well as expand its audience.
Back on the note of us
being the new majority, we're the ones going to the movies (proudly) more than
everybody else, which is that unspoken reason some of these big budget movies
have bombed. These movies they're making don't reflect the majority audience,
so... they're not going to do well. Have you noticed that the movies that
reflect the majority (I would name them, but they stand out pretty loud now)
are doing really well? No rocket science, but the film industry wants to play
naive and treat the recent success of black films as a phenomenon. Another
reason us black writers are on the outside looking in. They want to block our
moment to flourish and push the film industry into a more progressive
direction. They vulture our narrative on their terms, which only boxes us in a
negative and imaginative light, not an authentic one. And the little bit of
black writers that we have devour all that there is for us without even turning
back and welcoming us new hungry writers to anything. That's another big
difference compared to the music industry. The artist in the music industry are
not selfish, they're collaborative, as music is a collaboration of sounds and
thoughts. They're not only the big picture, but a perfect fitting big picture.
Artist recommended producers to other artists, songs are recommended to other
artist, even label heads send their artists to other labels if it's a better
fit. Where that is amongst the black folks in the film industry, I don't know.
It's almost like they were pushing so hard against inclusion that they actually
became to us young black writers and creatives what we're supposed to be
fighting against. I think about how many black folks I've reached out to (I can
count on two hands) and have been burned by, I mean not even attempting to make
an effort, passed on like the genuine homeless person that most people don't
care about and just pass by.
If you don't get the point
I'm making, I'll sum it up very clear, our industry needs to take notes if they
want to progress. They need to wise-up and adjust to the new majority audience.
And these are just facts with proof of statistics, this isn't a "black
people are taking over" because black people are all around the world. And
upon them wising up, we'll know because there'll be a higher percentage of
black writers working in the industry. And you want have a dedicated young
black writer like me spazzing (see what I did there? I know, terrible) on a
blog about not getting fair consideration.
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